House of Fuel — Privacy Notice

Effective Date: 10 October, 2025

Copyright © 2025 House of Fuel LLC

This Privacy Notice (“Privacy Notice”) explains how House of Fuel LLC (“House of Fuel,” “we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website, purchase products, interact with our content, or otherwise use our services (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Notice.

1. Scope

This Privacy Notice applies to information collected by House of Fuel through:

  • Our website: www.houseoffuel.co
  • Shopify storefront and checkout
  • Our mobile or web experiences
  • Email, SMS, and customer support interactions
  • Third-party vendors fulfilling orders (drop-ship suppliers)
  • Advertising platforms and analytics tools

This Privacy Notice does not apply to independent manufacturers, vendors, or shipping companies that fulfill orders through our website. Those third parties maintain their own privacy practices.

2. Information We Collect

We collect information from you in three primary ways:

A. Information You Provide to Us

You may provide us with Personal Information when you:

  • Create an account on our website
  • Purchase products
  • Contact customer support
  • Sign up for newsletters or SMS alerts
  • Submit forms, inquiries, or warranty questions
  • Participate in giveaways, promotions, or surveys

  • Personal Information may include:
  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order details
  • Payment info (processed securely by Shopify Payments, PayPal, or Stripe — we do NOT store credit card numbers)
  • Vehicle information (year, make, model for compatibility)
B. Information Collected Automatically

When you visit our website, we automatically collect information such as:

  • IP address
  • Browser type
  • Device type
  • Pages viewed
  • Clickstream behavior
  • Products viewed or added to cart
  • Session cookies
  • Location info (general region, not precise GPS)
  • Shopify analytics data

We also use:

  • Cookies (for site functionality, preferences, and analytics)
  • Web beacons / pixels (used by advertising partners such as Meta, Google, TikTok)
  • Session replays (Shopify or approved third-party tools may capture anonymized browsing behavior)
C. Information From Third Parties

We may receive information about you from:

  • Payment processors
  • Drop-ship suppliers (order status, tracking info, returns)
  • Advertising platforms
  • Social media platforms (if you log in or interact with our pages)
  • Analytics services
  • Email marketing providers (Klaviyo, Shopify Email, etc.)
3. How We Use Your Information

We use your information to:

  • Process and fulfill orders (including passing limited information to vendors)
  • Provide customer support
  • Improve our website and product offerings
  • Personalize your experience
  • Send marketing emails or SMS messages (if opted in)
  • Prevent fraud
  • Run advertising campaigns and measure effectiveness
  • Comply with legal obligations
  • Maintain business operations

We may combine information collected from various sources to improve accuracy and experience.

4. How We Share Your Information

We may share your information with:

A. Drop-Ship Vendors
To fulfill your orders, we provide the manufacturer or distributor with:
  • Your name
  • Shipping address
  • Product detail
  • Contact email/phone (only if needed for fulfillment)
B. Service Providers

These include:

  • Shopify (platform + payments)
  • Klaviyo or other email/SMS platforms
  • Customer support tools
  • Analytics providers
  • Advertising partners (Meta, Google, TikTok)
  • Fraud-prevention systems
C. Legal or Safety Obligations

We may share information when required to:

  • Comply with law, valid requests, or legal processes
  • Prevent fraud or unauthorized activities
  • Protect House of Fuel, our customers, or the public
D. Business Transfers

If House of Fuel is involved in a sale, merger, or acquisition, your information may be transferred to the acquiring entity

We do not sell customer lists for monetary gain, but we may “share” data with advertising partners as defined by state privacy laws.

5. Cookies & Tracking Technologies

We use cookies to:

  • Keep items in your cart
  • Remember login status
  • Analyze site usage
  • Improve performance
  • Personalize product recommendations
  • Deliver ads based on your interests

You may disable cookies in your browser, but some site functionality may be limited.

6. Your Choices

You may:

  • Opt out of marketing emails at any time via the unsubscribe link
  • Disable SMS marketing by replying STOP
  • Manage cookies in your browser
  • Request access or deletion of your Personal Information (see Section 9)
  • Limit sharing for advertising purposes via “Do Not Sell or Share My Personal Information” (where required by law)
7. Data Retention

We retain your Personal Information only as long as needed for:

  • Fulfilling orders
  • Support and warranty inquiries
  • Legal or accounting requirements
  • Security and fraud prevention

You may request deletion at any time.

8. Data Security

We implement administrative, physical, and technical safeguards such as:

  • SSL encryption
  • Shopify’s PCI-compliant checkout system
  • Restricted access to customer data
  • Monitoring for suspicious activity

No system is 100% secure, but we follow industry-standard practices.

9. State-Specific Privacy Rights (California, Virginia, Colorado, Connecticut, Utah, etc.)

Residents of states with consumer privacy laws may have rights including:

  • Right to Know what personal data we collect
  • Right to Access specific data
  • Right to Delete personal data
  • Right to Correct inaccuracies
  • Right to Opt Out of:selling personal informationtargeted advertisingdata sharing
  • Right to Non-Discrimination for exercising privacy rights

To make a request, email privacy@houseoffuel.co.

We will verify your identity before fulfilling requests.

10. Children’s Privacy

Our Services are not intended for children under 16, and we do not knowingly collect information from children.

11. Third-Party Links

Our website may contain links to third-party brands, manufacturers, and social media platforms.

We are not responsible for their privacy practices.

12. Changes to This Privacy Notice

We may update this Privacy Notice periodically.

The updated version will be posted with a new Effective Date.

Continued use of our Services indicates acceptance of any changes.

13. Contact Us

For privacy-related questions, requests, or concerns, contact:

House of Fuel LLC

Email: privacy@houseoffuel.co